Audio description includes the availability of visual images in theater, television, cinema, and other forms of art for the blind, visually impaired or other visually impaired. This is a storytelling service (provided at no additional cost) that attempts to describe what a sighted person takes for granted - those images that a blind or visually impaired person could previously only perceive through a whisper away from a sighted companion.

In cinemas, museums and television, film and video presentations, audio description is a commentary and narrative that guides the listener through the presentation with concise and objective descriptions of actions, characters, scene changes, text on the screen, new scenes, environments, clothing, body language and other visual content.

Narration can be added to the audio track to describe important visual details that cannot be understood from the main soundtrack alone. The audio description complements the normal audio track in the program. Audio description is usually added during existing pauses in dialogue.

The voiceover of the film by the announcer is a complex process, with a description of all the events on the screen, which should convey the emotional background of the characters, the overall picture.

Rules for audio description:

1. Explain what is happening on the screen strictly between the dialogues of the characters, without interrupting them;
   
   
2. Do not overlay audio description on atmospheric and background music
   
   
3. Do not describe the event before it happened, because the viewer will be in suspense to anticipate this event, skipping the rest of the sound series.
   
   
4. Describe what is important for the listener to know in terms of plot and character development
   
   
5. The description should never be confusing, misleading or distracting, nor should it interfere with the soundtrack / dialogues / songs. A good description enhances and complements the event
   

Subtitles - a text, obtained from a transcript or script of a dialogue or commentary in films, TV programs, video games, designed to give the viewer the opportunity to know in real time what is happening on the screen. Subtitles are usually displayed as text at the bottom of the screen, but can also be at the top of the screen if there is already text at the bottom of the screen. They can either be a form of translation of a dialogue in a foreign language, or a written reproduction of a dialogue in the same language, with additional information or without it to help viewers who are deaf or hard of hearing who cannot understand spoken language or who have trouble recognizing accents to follow dialogue.

The main purpose of subtitles is to translate audio into video. In most cases, subtitles are suitable for deaf and hard of hearing viewers because they do not contain speech sounds that provide an equivalent viewing experience for people who hear

1. Subtitling is the process of taking a transcript of a video (or working directly from the video itself) and converting it into shortened versions of dialogue. Verbatim transcription cannot be used because it takes the viewer so long to read that he misses the visual of the film.

2. All subtitles must be in text-safe areas. Subtitles must not appear on the screen at the same time as subtitles, which must be cleared before subtitles start. Maximum two lines of text per subtitle. If two lines are used, both should be approximately the same length, with the top line being longer.

3. Punctuation. There are mixed opinions about including dots in subtitles. They are not commonly used in films and TV programs, however many translators have found them useful in translating the original subtitles online and offline.

White is a fairly common color in video and in life, so it's no surprise that light backgrounds often make white subtitles difficult to read. Often, changing the subtitle color to yellow (another common secondary color) is enough to achieve the goal. We recommend playing around with this.

Subtitle fonts: classic and no alternative Arial

Arial - the most widespread font in the world, which you have probably seen everywhere already.

Roboto - official fonts for Google subtitles. Our eyes are pretty much accustomed to the roundness and simplicity of Roboto's outlines. Also Times New Roman, Tiresias, Futura, Verdana are used.

We create transcriptions for entrepreneurs from different industries.
Among the customers may be business trainers who conduct seminars and webinars, then give the footage and we translate everything into text, and then we can give the material to the editor, who will subsequently make a book out of this and send it to print.
Internet entrepreneurs also use this technique to write unique articles. They find an interesting video, send it for transcription, and then post it on their website.

Increasingly, YouTube bloggers began to appear among clients who use transcription services to add subtitles to their videos.

Transcription is also interesting for call centers, which constantly record telephone conversations with customers, then translate them into text and compose scripts and training materials from them for new employees.